The Impact of the COVID-19 Pandemic on Aesthetic Procedures

    September 2024 in “ Revista de Cercetare si Interventie Sociala ”
    Svetlana NIXON, Ştefan Cojocaru
    TLDR The pandemic increased interest in aesthetic treatments due to more online meetings.
    The COVID-19 pandemic has heightened individuals' awareness of their appearance due to increased use of online meeting platforms, a phenomenon known as the "Zoom effect." This has led to a greater interest in aesthetic treatments, which are linked to improved mood and reduced depression. The paper explores how societal standards of beauty and personal social status are interconnected, with aesthetic procedures being viewed as a long-term investment in social standing.
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