Gradually or Immediately? The Effects of Ad Type and Fresh Start Mindset on Health Persuasion
November 2022
in “
Current Psychology
”
Studysummary This study found that health ads are more persuasive when matched with consumers' fresh start mindset, with progression ads suiting a weak mindset and before/after ads suiting a strong mindset.
Automatically generated from the study's abstract, not written by a person, and not a review of the full paper. Not medical advice or a treatment recommendation. Read the original study, and consult a qualified healthcare professional before changing treatment. Full disclaimer
Read the full study on link.springer.com →