The World Ginseng Market and Ginseng in Korea

    January 2013 in “ Journal of Ginseng Research
    In-Ho Baeg, Seung-Ho So
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    TLDR The ginseng market has potential for growth and needs new products and better marketing.
    In 2013, the global ginseng market was reviewed, revealing that ginseng was produced in 35 countries with a total production of approximately 80,080 tons and a market value of $2,085 million. South Korea was the largest distributor, with a market size of $1,140 million. The review highlighted the lack of comprehensive data on ginseng production and distribution, the diverse consumption patterns in South Korea, and the popularity of red ginseng, which accounted for 59% of the South Korean market. Ginseng was noted for its health benefits, including anti-stress and cognitive improvement effects, and its use in treating androgenic alopecia. With over 1,000 scholars in South Korea researching ginseng and publishing extensively, the document concluded that ginseng has significant potential for market expansion as a natural health food and emphasized the need for developing new ginseng-based products and effective marketing strategies.
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