Willingness to Pay for Hair Restoration Among Balding Men
March 2019
in “
Economic Inquiry
”
Studysummary In this study, balding men reported an average willingness to pay around $30,000 to transition from complete baldness to having a full head of hair. Our plain-language summary of this paper — not a Tressless recommendation.
In the 2019 study, researchers surveyed 151 balding men from Amazon's Mechanical Turk to assess their willingness to pay for hair restoration. Participants rated their baldness using the Norwood Baldness Scale and indicated their willingness to pay for improvements in hair coverage. The findings revealed that the average willingness to pay for a one-unit improvement on the Norwood scale ranged from $5,324 to $5,812, highlighting a high valuation of hair restoration among balding men and suggesting a significant market for hair care products and potential benefits from government subsidies for hair growth technology.
