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    Peirce's Semiotic Analysis: McDonald's Father's Day Series Advertising Posters

    January 2023 in “ MIMESIS
    M. Aditya Zuhri Akbar, Gibbran Pratishara, Arif Ardy Wibowo
    Studysummary This study interpreted McDonald's Father's Day advertising posters using semiotic analysis, finding that the imagery and text symbolically represent a father figure and McDonald's branding to celebrate the occasion.
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