Plan de empresa para la creación de la Línea Capilar Chebe

The document outlines a business plan for Chebe, a new hair care line by Almafrikana Biocosmética, targeting traction alopecia in Afro-Colombian and Afro-descendant women aged 14 to 60. This condition is linked to traditional hairstyles and chemical straighteners. Chebe aims to offer natural and eco-friendly solutions to prevent hair loss and promote growth, featuring products like shampoo, masks, and serums made from culturally inspired ingredients. The business model focuses on effective marketing and distribution strategies to reach women in Colombia's Pacific region and major cities, leveraging influencer collaborations to raise awareness. Chebe's competitive pricing is highlighted, alongside the need for a robust distribution strategy to ensure product availability to consumers.