Oral Minoxidil New York Times Coverage: The Impact on Patient Perceptions and Dermatologists’ Approaches to Androgenetic Alopecia

September 2024 in “ Journal of the American Academy of Dermatology ”

Sapana Desai, Eric Sanfillipo, Adam Friedman, FAAD

oral minoxidil low dose oral minoxidil androgenetic alopecia pattern hair loss Google Analytics LDOM AGA PHL

TLDR The New York Times article boosted interest in using low dose oral minoxidil for hair loss.

The New York Times article "An Old Medicine Remedies Hair Loss for Pennies a Day" significantly increased public interest in managing Androgenetic Alopecia (AGA) with low dose oral minoxidil (LDOM). This was evidenced by a survey of dermatologists, which showed changes in practice trends, and an analysis of internet search trends using Google Analytics, which revealed heightened searches for terms like LDOM, pattern hair loss (PHL), and AGA over a one-year period from February 2022 to February 2023.

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