Innovative Business Planning Based on Market Needs 'Rosemary Oil'

    June 2025 in “ Jurnal Pemberdayaan Ekonomi dan Masyarakat ”
    Ayunda Putri Anjani, Chintya Kusuma Handayani, Jeany Rosalinda Putri, Olivia Elda Ronauli Manurung, Christine Lestari Sitorus, Maharani Ikaningtyas
    TLDR Rosemary oil has strong market potential in Indonesia for natural hair care, focusing on innovation, sustainability, and digital sales.
    The study focuses on creating an innovative business plan for rosemary oil, a natural product known for stimulating hair growth and reducing hair loss, in response to the growing demand for safe and eco-friendly hair care solutions. It involves product innovation analysis, market opportunity and challenge identification, and business strategy formulation using a SWOT approach. The findings indicate a significant market potential for natural hair care products in Indonesia, despite challenges in consumer education and market penetration. Emphasizing innovation, sustainability, and digital distribution channels is deemed effective for enhancing the competitiveness of rosemary oil in the market. The business plan aims to meet consumer needs optimally while contributing positively to public health and environmental preservation.
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