Direct-To-Consumer Promotion of Prescription Drug Products

June 1990 in “ Health Marketing Quarterly ”

Troy A. Festervand, George H. Tucker

Studysummary Drug companies were interested in advertising directly to consumers to make back their money, but most didn't think it would help and were concerned about negative effects.

Automatically generated from the study's abstract, not written by a person, and not a review of the full paper. Not medical advice or a treatment recommendation. Read the original study, and consult a qualified healthcare professional before changing treatment. Full disclaimer ·

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