Direct-To-Consumer Commercial Virtual Care: A Scoping Review

    February 2026 in “ BMJ Open
    Sheryl Spithoff, Catriona A Arnott, Aydin Visanji, Prisha Bhavsar, Brigid Goulem, Lauren Lapointe‐Shaw, Katie Merriman, Danyaal Raza, Edward Xie, Lindsay Hedden, Ronaldo Silva, Aude Motulsky, James Shaw
    Studysummary In this assessment of existing research on DTC commercial virtual care, it is highlighted that impacts on care quality, health outcomes, system use, and privacy ethics remain unclear, with potential bias noted due to industry financial connections.
    Our plain-language summary. Not medical advice or a treatment recommendation. Consult a qualified healthcare professional before changing treatment. Full disclaimer
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