Can You Pull It Off? Appearance Modifying Behaviors Adopted by Wig Users with Alopecia in Social Interactions

The document from 2014 examines the social challenges faced by 22 Caucasian adults with alopecia in Scotland when using wigs in various social interactions. The study utilized interviews, focus groups, and video diaries to analyze the participants' experiences based on Erving Goffman's theory of impression management. It found that wig users engage in emotional and preparatory work to manage the visibility of their condition and strive to make their wigs appear natural and unnoticeable. The research revealed that individuals behave differently depending on whether they are interacting with strangers, acquaintances, or close family and friends, and that managing the perception of their wigs is a complex process that involves maintaining privacy and managing social expectations. The study concluded that medical professionals should recognize the psychological and social efforts required by wig users and provide more comprehensive support, while wig manufacturers should consider the importance of consistency in wig appearance. The study's findings are based on a small sample size and suggest the need for further research.