Artificial Intelligence (AI): Is It the Dawn for Smart Beauty and Smart Dermatology?

Artificial intelligence (AI) has rapidly advanced in the fields of dermatology and cosmetology, becoming a tool for monitoring skin changes and diagnosing melanoma, with AI applications often matching the diagnostic capabilities of primary care physicians. The explosion of health and beauty algorithms since 2022 raises questions about the potential of AI to revolutionize medicine and whether AI-driven applications can be trusted for self-diagnosis of skin cancer. In cosmetology, AI is developing quickly, prompting inquiries about personalized cosmetics and the future of in silico safety testing. Despite uncertainties, international dermatological societies are beginning to issue recommendations on AI use, highlighting the debate over whether these advancements signify a new era for smart beauty and dermatology or are merely marketing strategies.